You will want to be clear about the key players in your plan. The key players are: the Licensee, Trusted Messengers, and Parents & Caregivers.

Key Stakeholders and Audience: The WHO

## Licensee 

This is your organization, which holds the Vroom Content License. Vroom Content isn’t sublicensable. This means that while you are free to share Vroom Content in the context of the materials you create and within your community, other organizations will need to work directly with Vroom if they wish to adapt or embed Vroom Content as well. Remember, you must complete this Toolkit before you apply for a Content License.  

Licensee

Licensees - Image

Licensees

Trusted Messengers

Trusted Messenger - Image

## Trusted Messengers 

These are the organizations and individuals who have relationships with parents and caregivers. They are in the best position to meet parents where they are. Your organization may be a Trusted Messenger. This is where co-branding becomes important! Vroom may be unknown in your community, but sharing Vroom Content from your organization can help build trust and acceptance. Individuals like teachers, doctors, relatives, and even those in our social networks can be trusted messengers as well. Leveraging the trust that caregivers have in organizations and individuals differentiates Vroom from other campaigns—and is more likely to inspire long-term behavior change.

## Parents & Caregivers 

These are the folks who will use Vroom Content with babies and children. We sometimes refer to them as “parents” for short, but we always mean the adults who care for children, whether at home or in group settings, one-on-one or as part of a community. These individuals are your audience, but it is really important to define early and specifically whom you are trying to reach with your adapted Vroom Content. 

Parents & Caregivers

Parents & Caregivers - Image

Which parents and caregivers specifically within our community will we target with Vroom Content? (Consider contexts like demographics, geographies, socio-economic factors, etc.)

When you apply for a license, we will expect your organization to be able to answer this question:

When you apply for a license

Helpful Hint: Stars Illustration

Remember, you don’t need to have these answers right now to move on, but __you will need them for your application__, so you’ll probably want to start thinking about them now. That’s what this Toolkit is for! Your answers below will be saved on this page for you to easily come back and reference while completing your application.

Keep in Mind

Helpful Hint: Moon Illustration

# Here are some additional questions that may help you define this audience.

1. Which of our programs currently has a direct impact on young children and their families, especially the caregivers?

2. Which of our programs currently has an indirect impact on young children and their families, especially the caregivers?

3. What kinds of interactions do the families of young children currently have with our programming?

4. Who are the important individuals and outside organizations working in our programs?

5. Who are the important individuals and outside organizations who are important to the communities we serve?

6. Are the families in these programs the families we hope to reach?

7. What are some of the important characteristics that are true for many of these families?

 8. What opportunities and challenges will we face in engaging these families with Vroom Content?

Additional Questions

Default Nav Bar

Quiz

Module 3 Icon

When you have completed it, you should understand what an Adaptation Plan is and what its key components are. This will help prepare you to submit an A.L.T. Vroom Content License application.

Module 2 looks at what it means to adapt Vroom Content to a new context, and helps you understand the planning you will need first.

What's in Module 2?

These are the parts of Module 2:

Thinking About Vroom Adaptation & Licenses

In Your Context

Adapting Vroom Content

Vroom Essentials

By sharing the science of early childhood brain development, not just an activity, Vroom makes it more likely that parents and caregivers will adopt brain-building behaviors in the long term. 

The Big Idea

IRC Case Study

You can learn more about how IRC researched its audiences to better adapt Vroom Content.

When organizations around the world adapt and use Vroom Tips with the families they serve, we are excited about the potential impact. But even adapted tips must still include all the signature elements of a Vroom Tip. 

What Makes a Vroom Tip?

Key Components of a Vroom Tip

Key Component 1: Age Range

Key Component 2: Activity

In Your Context: Vroom Tip Images

Key Component 3: Brainy Background

Key Component 4: Call to Action

Anatomy of a Tip

Tip Card Format

In addition to the key components, all Vroom Content must be consistent with Vroom Values. Do you remember the [Vroom Values from Module 1](https://toolkit.vroom.org/module-1/more-about-vroom-tips?restored=1)? 

Don't Forget

Quick Check

After you complete the Toolkit, when you apply for an A.L.T. Content License, Vroom will review your Adaptation Plan. This plan will help us understand how you plan to use Vroom Content in your community. 

In the upcoming sections, you will learn about the components of an Adaptation Plan. 

Your Adaptation Plan

Why Planning is Important

What Makes a Good Plan?

Vroom Content can help you advance your mission. It is important to think about your specific goals for adapting Vroom Content.

<br /> 

While the success of this work relies on your experience and existing community knowledge, we encourage Licensees to test assumptions when they decide it is necessary and are motivated to do so!

What is the impact your organization is seeking?

Impact: The WHY

What impact is your organization seeking?

Pause and Reflect!

Vroom can supplement ongoing work or fill gaps in early childhood programs. It is helpful to understand the early childhood development (ECD) landscape you are working in.

<br />

## __Who else is working in your community and how?__

As much as possible, Vroom Content should complement efforts underway in your community. 

Context and Placement: The WHERE

Reflecting on your Context - Pause and Reflect

Understanding the Context and Landscape

You’ll want to anchor this thinking in the context of your existing programming as much as possible. When you think about the work you are already doing, what virtual and in-person networks are most relevant and easiest to tap into?

Social Landscape for Caregivers in your community

Technology

When you complete your application, you will want to include an understanding of the main social networks in your community. In your Vroom Content License application, you should demonstrate an understanding of the social networks in your community, including the ways parents and caregivers exchange information. These might include technological tools, in-person networks, or more likely, a mix of the two. 

As you now know, there are some limits on ways you can adapt Vroom Content. Module 3 will cover the specific adaptation guidelines, but for now, you can think generally about what you want from your own adapted version of Vroom Content.


You will need to think through the Vroom Content you want to adapt and use. 

Vroom Content: The WHAT

As you move forward with your adaptation plan, keep asking yourself: 

__How will I ensure the Vroom Content is actionable and relevant for my audience?__ 

Common ways to adapt Vroom content

High and Low Touch Adaptation - Title

High and Low Touch Adaptation - Body

Two Key Questions

Remember the IRC case study from [the beginning of this module](https://toolkit.vroom.org/module-2/adapting-vroom-content?restored=1 "Module 2: Adapting Vroom Content")? That is a great example of a High Touch Adaptation for language, context, AND format! 