As you now know, there are some limits on ways you can adapt Vroom Content. Module 3 will cover the specific adaptation guidelines, but for now, you can think generally about what you want from your own adapted version of Vroom Content.


You will need to think through the Vroom Content you want to adapt and use. 

Vroom Content: The WHAT

Helpful Hint: Stars Illustration

As you move forward with your adaptation plan, keep asking yourself: 

__How will I ensure the Vroom Content is actionable and relevant for my audience?__ 

Keep in Mind

Helpful Hint: Moon Illustration

## With an Adaptation, Localization and Translation Vroom Content License, you can:

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1. Translate Vroom Content into an accessible __local language__
2. Adapt Vroom Content to be __culturally relevant__ or population-specific
3. Integrate Vroom Content into __new formats__ you create
4. __Co-brand__ with Vroom to highlight your program and work

Common ways to adapt Vroom content

## Different Levels of Adaptation 

Adaptations can require specific expertise and varying levels of time and effort. We sometimes think of these in terms of High Touch or Low Touch adaptations.  

High and Low Touch Adaptation - Title

__Low Touch Adaptation__

If you are undertaking a Low Touch Adaptation, you might use internal teams that have the capacity and expertise, like translation or design skills to adapt the content themselves.

__High Touch Adaptation__

If your organization is taking on a High Touch Adaptation, you might use external translators or language experts to translate content into a local dialect. You might need time to test assumptions before adapting content. Or you might work with outside vendors to design materials or adapt them to new formats, such as an animation or a comic strip!

High and Low Touch Adaptation - Body

## Two Key Questions 

The answers to these questions should direct your adaptation of Vroom Content: 

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- What is the best way to tailor this message to my audience and my specific ways of reaching them? (We’ll explore the ways to reach them more in the Module 3.) 
- Which approach would best complement my existing program strengths and structure? 

Two Key Questions

Don't Forget: Clouds Illustration

Remember the IRC case study from [the beginning of this module](https://toolkit.vroom.org/module-2/adapting-vroom-content?restored=1 "Module 2: Adapting Vroom Content")? That is a great example of a High Touch Adaptation for language, context, AND format! 

Don't Forget

Don't Forget: Airplane Illustration

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Quiz

Module 3 Icon

When you have completed it, you should understand what an Adaptation Plan is and what its key components are. This will help prepare you to submit an A.L.T. Vroom Content License application.

Module 2 looks at what it means to adapt Vroom Content to a new context, and helps you understand the planning you will need first.

What's in Module 2?

These are the parts of Module 2:

Thinking About Vroom Adaptation & Licenses

In Your Context

Adapting Vroom Content

Vroom Essentials

By sharing the science of early childhood brain development, not just an activity, Vroom makes it more likely that parents and caregivers will adopt brain-building behaviors in the long term. 

The Big Idea

IRC Case Study

You can learn more about how IRC researched its audiences to better adapt Vroom Content.

When organizations around the world adapt and use Vroom Tips with the families they serve, we are excited about the potential impact. But even adapted tips must still include all the signature elements of a Vroom Tip. 

What Makes a Vroom Tip?

Key Components of a Vroom Tip

Key Component 1: Age Range

Key Component 2: Activity

In Your Context: Vroom Tip Images

Key Component 3: Brainy Background

Key Component 4: Call to Action

Anatomy of a Tip

Tip Card Format

In addition to the key components, all Vroom Content must be consistent with Vroom Values. Do you remember the [Vroom Values from Module 1](https://toolkit.vroom.org/module-1/more-about-vroom-tips?restored=1)? 

Quick Check

After you complete the Toolkit, when you apply for an A.L.T. Content License, Vroom will review your Adaptation Plan. This plan will help us understand how you plan to use Vroom Content in your community. 

In the upcoming sections, you will learn about the components of an Adaptation Plan. 

Your Adaptation Plan

Why Planning is Important

What Makes a Good Plan?

You will want to be clear about the key players in your plan. The key players are: the Licensee, Trusted Messengers, and Parents & Caregivers.

Key Stakeholders and Audience: The WHO

Licensees

Trusted Messengers

Parents & Caregivers

When you apply for a license

Remember, you don’t need to have these answers right now to move on, but __you will need them for your application__, so you’ll probably want to start thinking about them now. That’s what this Toolkit is for! Your answers below will be saved on this page for you to easily come back and reference while completing your application.

Additional Questions

Vroom Content can help you advance your mission. It is important to think about your specific goals for adapting Vroom Content.

<br /> 

While the success of this work relies on your experience and existing community knowledge, we encourage Licensees to test assumptions when they decide it is necessary and are motivated to do so!

What is the impact your organization is seeking?

Impact: The WHY

What impact is your organization seeking?

Pause and Reflect!

Vroom can supplement ongoing work or fill gaps in early childhood programs. It is helpful to understand the early childhood development (ECD) landscape you are working in.

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## __Who else is working in your community and how?__

As much as possible, Vroom Content should complement efforts underway in your community. 

Context and Placement: The WHERE

Reflecting on your Context - Pause and Reflect

Understanding the Context and Landscape

You’ll want to anchor this thinking in the context of your existing programming as much as possible. When you think about the work you are already doing, what virtual and in-person networks are most relevant and easiest to tap into?

Social Landscape for Caregivers in your community

Technology

When you complete your application, you will want to include an understanding of the main social networks in your community. In your Vroom Content License application, you should demonstrate an understanding of the social networks in your community, including the ways parents and caregivers exchange information. These might include technological tools, in-person networks, or more likely, a mix of the two. 